Real People. Real Gold.

The right to shine isn't reserved for the rich and famous. We make fine jewelry for fine people, the everyday men, women, and teens who work hard for themselves and their families. You deserve to shine. We can help with that.

Real people demand real honesty. So let's chat. Get comfortable. We're here to answer any of your questions about hollow this vs solid that and 10K here vs 14K there. If you aren't comfortable with us then we haven't done our job.

Message us on our contact page or on any one of our social media channels: Instagram, YouTube, and Facebook.

Our Mission is Simple: To Make You Happy

Shopping for jewelry online shouldn't be a hassle. We want to make the process as easy as possible. Rather than sell, sell, sell, we build relationships with our visitors, especially first-time buyers, to guide them through the ins-and-outs of gold jewelry. Our customers love us for our:


We won't leave you in the dark. Communication is what we're all about. Our team is typing and emailing and DM'ing off responses to customers' questions as you read this sentence. There are no dumb questions, just impatient jewelers, and we're happy to say we're not one of them.


Yes, all of our jewelry is Fine Real 10K or 14K gold. Made to last a lifetime, our jewelry can be worn at school, on the grind, at the club, in the mall, at work, to special events, or anywhere else you feel like shining.


We get your jewelry to you. Fast. "Shipped Really Fast," "Super Fast Shipping," and "Great Shipping Time" are all phrases our customers have used to describe our speed. But don't take our word for it — read our reviews.

Giving Back to the Community

What good is business if it doesn't give back? We donate monthly to Feeding America and Heart of Los Angeles.

Feeding America is a network of more than 200 food banks that feed more than 46 million people across the nation. Heart of Los Angeles provides the underserved youth with free, exceptional programs in academics, arts, and athletics within a nurturing environment, empowering them to develop their potential, pursue their education, and strengthen their communities.

For more information on how you can do your part to fight hunger and empower the youth, visit the websites of Feeding America and Heart of Los Angeles.